Annual Audio Insights
Unpacking how Australians are listening to live and on-demand audio - and what it means for brands.
The 10th annual study released by Edison Research highlights that Australian radio and audio continue to thrive, outpacing the world in several areas. The findings show a resilient and robust audio landscape, alongside significant growth in online listening.
4×
More listeners than ad-supported Spotify
Commercial radio reaches more Australians weekly than any other audio source.
55%
Of Australians consume podcasts monthly
Up from 52% in 2025 as podcasting continues to grow.
82%
Of in-car listeners tune into radio weekly
Radio remains the dominant in-car choice, ahead of music streaming at 52%.
1 in 3
Australians 25–54 stream radio weekly
Streaming extends radio's reach beyond the broadcast signal.
The Infinite Dial Australia explores the overall penetration of audio in Australia, including AM/FM, DAB+, and digital online sources. It also measures Australians' usage of the latest online audio platforms and technologies. The Infinite Dial Australia report mirrors the Infinite Dial U.S. reports, conducted annually since 1998 by Edison Research, covering a wide range of online digital media topics. The Infinite Dial is the longest-running survey of digital media consumer behaviour in America. This is the tenth annual Infinite Dial Australia report since its debut in 2017, designed for direct comparisons among Australia, New Zealand, the U.S. and the UK.
Survey Details:
For more information please email Briony Lee or John Musgrove.
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