Annual Audio Insights
Unpacking how Australians are listening to live and on-demand audio - and what it means for brands.
Key Findings from the Infinite Dial Australia - 2025
The 9th annual study released by Edison Research highlights that Australian radio and audio continue to thrive, outpacing the world in several areas. The findings show a resilient and robust radio landscape, alongside significant growth in online listening.
Key findings
- Commercial Radio reaches 15 million Australians weekly.
- 4x more Australians listen to Commercial Radio than ad-supported Spotify.
- One in three Australians aged 25-54 stream radio each week, up 6.5% from 2024.
- More than half (52%) of Australians consume podcasts monthly, up 8% year-on-year.
- Radio remains the dominant in-car audio choice, with 84% listening each month.
- More than one-in-four Australians now stream radio in their car
- Four-in-ten Australians now own at least one smart speaker, up 43% in the past two years.
methodology
The Infinite Dial Australia explores the overall penetration of audio in Australia, including AM/FM, DAB+, and digital online sources. It also measures Australians' usage of the latest online platforms and technologies. The Infinite Dial Australia report mirrors the Infinite Dial U.S. reports, conducted annually since 1998 by Edison Research, covering a wide range of online digital media topics. The Infinite Dial is the longest-running survey of digital media consumer behaviour in America. This is the ninth annual Infinite Dial Australia report since its debut in 2017, designed for direct comparisons among Australia, New Zealand, the U.S. and the UK.
Survey Details:
- Timing: Conducted in the first quarter of 2025 (fieldwork 25 March - 21 April 2025)
- Sample Size: A national survey of 1,543 respondents in Australia aged 10+.
- Data Weighting: Data weighted to national 10+ population figures.
For more information please email Briony Lee or John Musgrove.