Siren Awards

Siren Awards Evolve with Two New Partnerships

After 20 years, the Siren Awards were revamped in 2024, with Commercial Radio & Audio (CRA) taking a fresh approach to celebrate excellence across all audio platforms. The new format aimed to reach a broader audience while continuing to support emerging creative talent in the advertising industry.

The Siren Award for Best Use of Radio/Audio was presented as part of the well-established and highly respected B&T Awards, marking a shift away from a standalone program.

Sirens founder, Eardrum’s Ralph van Dijk, backed the move: “It’s the end of an era, but also the start of a new one, and I’m excited to see how the Siren’s partnership with Advertising Council Australia can help foster the next generation of creative excellence in audio. While the Cannes Lions prize will be sorely missed, focusing resources on upskilling creatives will reap even greater rewards.”

Thinkerbell’s Adam Ferrier also welcomed the decision: “The Siren Awards have been an important creative initiative for two decades, and this move will carry it into the next 20 years. Expanding the award from just radio to all audio is also vital, as it shines a light on how impactful audio is and what it can deliver for brands. Audio is too often undervalued, so anything that holds up the creative possibilities of this medium should be encouraged.”

Learn more:
🔗 B&T Awards – Best Use of Radio/Audio
🔗 AWARD School