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The Infinite Dial 2025 Webinar Watch Now
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Sound stats

0m
Weekly metro listeners (1)
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More listening to commercial radio than free music streaming services like Spotify (2)
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Consume podcasts monthly (3)
Savvy marketers are tuned in to the impact of audio advertising

AUDIO ADVOCATES

  • "It's a very intimate medium. It often is done directly going into people's ears and it creates a powerful bond."
    Larry Rosin
    Co-Founder & President, Edison Research
  • "People are hungry for content, so how do you use the power of audio to get inside their ears, and take the creative and bring them together?
    Margie Reid
    CEO, Thinkerbell
  • "The amount of cross-platform activation that exists in one cost effective medium with one brief and one partner, you can get so much back. I still see [radio] as a hero for media planners and particularly media planners that want to do good work and don't have a huge budget."
    Sam Geer
    Managing Director, Media, Accenture Song A/NZ
  • "There's a huge amount of growth coming through in audio and there's a lot of creativity to be had."
    Sian Whitnall
    Co-CEO, OMD
  • “Radio played a pivotal role in elevating our brand message across channels. Historically, we’ve used radio for value messages but using it for brand has not only supported our campaign goals but also strengthened our market presence.”
    Sam Byrne
    Senior Integrated Media Manager - Dan Murphy’s
  • "For the best bang-for-buck, marketers should consider radio as an integral part of the channel mix - and an 11% investment can double your campaign's impact."
    Mark Ritson
    Brand Consultant and Marketing Professor
  • “Radio gives us the ability to speak directly to listeners in a personal, authentic way, and that connection has kept our audience engaged, throughout the years of our campaign.”
    Jonathan Kerr
    Chief Growth Officer - Growth Ops, Budget Direct
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AUDIO TRENDS & TOOLS

AUSTRALIAN'S APPETITE FOR AUDIO IS AT ITS HIGHEST IN 20 YEARS, OFFERING BRANDS A SOUND INVESTMENT IN REACHING ENGAGED AUDIENCES.

Australia adores audio

Listens to Total Radio (Broadcast + Streaming) 81%
LISTENs TO A PODCAST 48%
Listens to Online / Live-streamed Radio 27%
Listens to Ad-supported Spotify 16%
Source: The Infinite Dial 2024. % LISTENED TO AUDIO SOURCE IN THE LAST WEEK. PODCASTING = IN LAST MONTH. BASE: AUSTRALIAN POPULATION 12+. Spotify listening within their music service.

EVENTS & AWARDS

LATEST NEWS
AUSTRALIAN PODCAST RANKER - MAY
The latest official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for May. The complete charts can be viewed here. In...
AUSTRALIAN PODCAST RANKER - APRIL
The latest official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for April. The complete charts can be viewed  here....
AUSTRALIAN PODCAST RANKER – MARCH
The latest official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for March. The complete charts can be viewed here....

SOURCE – (1): GfK 360 Radio Ratings, SMBAP S3 2025, Commercial Radio Listeners, Cume (000s), Mon-Sun 12mn-12mn, All People 10+. (2): GfK Australian Share of Audio 2022, Metro, Share of Listening (%), P25-54, Mon-Sun 12mn-12mn, Commercial radio has been calculated by adjusting live AU radio, taking into account the proportion of listening done to ABC stations. (3): Edison Research, Infinite Dial Australia 2025, P10+.