"[On audio advertising] It's incredibly cost efficient. Incredibly versatile. It's also intimate. But there's one big thing that audio does better than any other medium and that is create an emotional reaction that lights a fire in people. There's never been a revolution without a soundtrack."

"Radio is so underestimated. If it's not in your plan then it should be. If it is, then you should probably spend more on it."

"It's a very intimate medium. It often is done directly going into people's ears and it creates a powerful bond."

"People are hungry for content, so how do you use the power of audio to get inside their ears, and take the creative and bring them together?

"The amount of cross-platform activation that exists in one cost effective medium with one brief and one partner, you can get so much back. I still see [radio] as a hero for media planners and particularly media planners that want to do good work and don't have a huge budget."

"There's a huge amount of growth coming through in audio and there's a lot of creativity to be had."

“Radio played a pivotal role in elevating our brand message across channels. Historically, we’ve used radio for value messages but using it for brand has not only supported our campaign goals but also strengthened our market presence.”

"For the best bang-for-buck, marketers should consider radio as an integral part of the channel mix - and an 11% investment can double your campaign's impact."

“Radio gives us the ability to speak directly to listeners in a personal, authentic way, and that connection has kept our audience engaged, throughout the years of our campaign.”