SHARE OF AUDIO

The GfK Share of Audio 2022 report reveals that commercial radio remains the dominant force in Australian audio, capturing over 74% of all commercial listening. Despite the rise of podcasting and streaming, radio continues to thrive, particularly among key buying demographics.

• 74% of all commercial listening goes to radio
• Podcasting is the second-largest commercial audio segment
• Time spent listening to commercial radio outpaces all other platforms
• Car and at-home listening remain strongholds for radio consumption