key economic and social contributions of commercial radio in Australia
DELOITTE - CONNECTING COMMUNITIES
key economic and social contributions of commercial radio in Australia
The Connecting Communities Report, commissioned by Commercial Radio & Audio and produced by Deloitte Access Economics, evaluates the economic and social impact of commercial radio and audio in Australia, with a focus on its contribution to GDP and its role in providing trusted, local content nationwide.
Key highlights of the report include that commercial radio’s 260 Australian stations annually:
- Contributes $1 billion annually to the Australian GDP
- Provides a $320 million annual boost to regional Australia
- Produces 1.1 million hours of local content, across broadcast, streaming and podcasts
- Plays 160,000 hours of Australian music, or 2.7 million Australian songs
- Broadcast 42,000 hours of news and 2,200 hours of emergency service content
- Supports 6,600 full time jobs, with 38% in regional Australia
The report draws on data from a range of sources including a citizen survey, existing CRA research, consultation with various stakeholders, broader desktop research and an industry survey of CRA member stations.
