The Numbers Behind Audio’s Impact
Sound Stats
Despite the early ’80s earworm, video never killed the radio star and these Sound Stats prove it’s fighting fit. Audio is thriving on-air, online and on demand. While some channels chase fleeting attention, audio commands deep immersion where content is truly heard. When conversations turn to audio’s role in today’s busy world, share these gems and shift perceptions.
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Weekly Metro Listeners
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More radio listeners than ad supported spotify
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monthly podcast downloads
0%
Investment on radio can double campaign effectiveness
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of Australians listen to podcasts monthly
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More listeners to radio than any other in-car audio source
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growth in smart-speaker ownership in past 4 years
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have used their smart-speaker in past month
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growth in 25-54's streaming audio online in past 3 years
SOURCE - Sounds Stats: Weekly Commercial Listeners: GfK 360 Radio Ratings. SMBAP S1-8 2024 | Monthly podcast downloads: Official Australian Podcast Ranker - Triton Digital | ACA Effectiveness Database 2018-2023; Avg # of Business Effects for campaigns with positive eSOV vs all ACA campaigns | All Others : The Infinite Dial, 2024, Total Radio - Edison Research