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The Numbers Behind Audio’s Impact

Sound Stats

Despite the early ’80s earworm, video never killed the radio star and these Sound Stats prove it’s fighting fit. Audio is thriving on-air, online and on demand. While some channels chase fleeting attention, audio commands deep immersion where content is truly heard. When conversations turn to audio’s role in today’s busy world, share these gems and shift perceptions.
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Weekly Metro Listeners (1)
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MORE LISTENING TO COMMERCIAL RADIO THAN FREE MUSIC STREAMING SERVICES LIKE SPOTIFY (2)
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monthly podcast listeners (3)
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Investment on radio can double campaign effectiveness (4)
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of Australians listen to podcasts monthly (5)
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More listeners to radio than any other in-car audio source (6)
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growth in smart-speaker ownership in past 4 years (7)
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have used their smart-speaker in past month (8)
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growth in 25-54's streaming audio online in past 3 years (9)

SOURCE - 1: GfK 360 Radio Ratings, SMBAP, S1 2025, Weekly Commercial Radio Listeners, Cume (000s), Mon-Sun 12mn-12mn, All People 10+.  2: GfK Australian Share of Audio 2022, Metro, P25-54, share of listening (%), Mon-Sun 12mn-12mn. Commercial radio has been calculated by adjusting live AU radio taking into account the proportion of listening done to ABC stations. 3: Edison Research, Infinite Dial Australia 2024, P10+. 4: ACA Effectiveness Database 2018-2023; Avg # of Business Effects for campaigns with positive eSOV vs all ACA campaigns. 5: Edison Research, Infinite Dial 2024, P10+. 6: Edison Research, Infinite Dial 2025, P10+. 7: Edison Research, Infinite Dial 2025, P10+. 8: Edison Research, Infinite Dial 2024, P10+. 9: Edison Research, Infinite Dial 2024, P25-54.