Sound Stats
SOURCE - 1: GfK 360 Radio Ratings. SMBAP S1-8 2024, Weekly commercial radio listeners, Cume (000s), Mon-Sun 12mn-12mn, All people 10+. 2: GfK Australian Share of Audio 2022, Metro, P25-54, share of listening (%), Mon-Sun 12mn-12mn. Commercial radio has been calculated by adjusting live AU radio taking into account the proportion of listening done to ABC stations. 3: Edison Research, Infinite Dial Australia 2024, P10+. 4: ACA Effectiveness Database 2018-2023; Avg # of Business Effects for campaigns with positive eSOV vs all ACA campaigns. 5: Edison Research, Infinite Dial 2024, P10+. 6: Edison Research, Infinite Dial 2025, P10+. 7: Edison Research, Infinite Dial 2025, P10+. 8: Edison Research, Infinite Dial 2024, P10+. 9: Edison Research, Infinite Dial 2024, P25-54.