the audio edge

HEAR THE BIGGER PICTURE

Audio continues to play a highly effective and efficient role in brand-building, leveraging its broad reach and the trust associated with familiar local personalities. While often seen as a tool for generating initial awareness and sparking conversations, savvy marketers recognise it offers much more.

In today’s complex shopping journey, where digital distractions are abundant, the traditional marketing funnel - comprising awareness, consideration, and conversion - remains as relevant as ever.

Audio excels at the top of this funnel spreading information and raising awareness. However, its role has evolved. Through precise targeting, authentic influencers, and insightful metrics, Audio proves to be a versatile tool across the entire funnel.

AUDIO INFLUENCES EVERY STAGE OF THE FUNNEL, FROM AWARENESS TO ADVOCACY.