the audio edge

HEAR THE BIGGER PICTURE

Audio continues to play a highly effective and efficient role in brand-building, leveraging its broad reach and the trust associated with familiar local personalities. While often seen as a tool for generating initial awareness and sparking conversations, savvy marketers recognise it offers much more.

In today’s complex shopping journeys, where digital distractions abound, the traditional marketing funnel—comprising awareness, consideration, and conversion—remains as relevant as ever.

While audio's reach is well understood and it excels at the top of the funnel, spreading information and raising awareness, its role has evolved. With precise targeting, authentic influencers, and insightful metrics, audio now proves itself as a versatile tool across the entire funnel.

AUDIO INFLUENCES EVERY STAGE OF THE FUNNEL, FROM AWARENESS TO ADVOCACY.