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Annual Audio Insights
Unpacking how Australians are listening to live and on-demand audio - and what it means for brands.
Key Findings from the Infinite Dial Australia - 2026
The 10th annual study released by Edison Research highlights that Australian radio and audio continue to thrive, outpacing the world in several areas. The findings show a resilient and robust radio landscape, alongside significant growth in online listening.
Key findings
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Commercial radio reaches more Australians weekly than any other audio source, and four times more than ad-supported Spotify.
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Podcasting continues to grow, with a majority (55%) of Australians now consuming podcasts monthly, up from 52% in 2025.
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Total radio remains the dominant in-car audio choice, with 82% of in-car listeners tuning in weekly and 60% tuning into commercial radio - ahead of music streaming (52%). More than one in four Australians stream radio in their cars.
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More than one in three Australians aged 25–54 now stream radio each week.
Methodology
The Infinite Dial Australia explores the overall penetration of audio in Australia, including AM/FM, DAB+, and digital online sources. It also measures Australians' usage of the latest online audio platforms and technologies. The Infinite Dial Australia report mirrors the Infinite Dial U.S. reports, conducted annually since 1998 by Edison Research, covering a wide range of online digital media topics. The Infinite Dial is the longest-running survey of digital media consumer behaviour in America. This is the tenth annual Infinite Dial Australia report since its debut in 2017, designed for direct comparisons among Australia, New Zealand, the U.S. and the UK.
Survey Details:
- Timing: Conducted in the first quarter of 2026 (fieldwork 12 - 28 April 2026)
- Sample Size: A national survey of 1,600 respondents in Australia aged 10+
- Data Weighting: Data weighted to national 10+ population figures
For more information please email Briony Lee or John Musgrove.