Summer Listening

Radio is the Sound of Summer

As the days heat up, Aussies are turning up the AC - and the radio. Commercial radio remains hot property, with the 25-54 audience growing 7% across summer. It's also when these high-value consumers have the most headspace for brands to cut through.

From long road trips to lazy weekends, summer delivers more listeners, not less. While some other media habits take a holiday, radio keeps audiences switched on and engaged.

This is the sound of summer success. And it's playing on commercial radio.

+7%

Radio is the sound of summer

Increase in weekly commercial radio listeners aged 25-54 over the summer period.

+7%

They've got time. And they're spending it with radio

Increased time spent listening (TSL) to commercial radio in weekend breakfast.

11%

Add audio, own the summer

Audio is the catalyst in the media mix. Allocate just 11% to audio and you trigger a disproportionate effect across every brand and business measure.

$5.1bn

Spending season

Flowed through the economy over the 21 Dec–5 Jan shutdown, up 4.7% YoY (ANZ).