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The Power of Audio See it. Hear it.

PRESENTING:

THE POWER OF AUDIO

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We didn't just talk about the power of audio. We proved it, by creating a frequency that could literally extinguish fire. Using precisely engineered sound waves and a stunning gallery installation, we've turned the invisible force of audio into something you can see, feel, and believe in.

We partnered with leading independent agency, Thinkerbell, who brought the Power of Audio to life with an execution designed to prove a simple truth: audio is more powerful than you think and remind marketers of just what audio can achieve.

Running across radio, digital audio, online video, display and social, the campaign leverages dynamic creative, across streaming and podcast inventory, to tailor messaging to individual listener contexts in real time. Conveying the innate connection audio forges with listeners, and the tangible power it has for advertisers. 

See and hear the creative executions that bring the power of audio to life

Audio

Hero 30"
0:30
Real Power
0:30
Double Effectiveness
0:30
4x More Reach
0:30
Work Harder
0:30
Local Customers
0:30

Film

Audio is more powerful than you think

The numbers that matter:

4-11%_V2

Budget allocation can double campaign effectiveness

2-4X

More reach with commercial radio than ad-supported Spotify 

2---ROI-V2-1

ROI among all media channels 

3---1-in-3-V2

Australians 25-54 stream their favourite stations 

LizzieYoung2

“This campaign doesn’t just talk about the power of audio, it proves it in the real world. 

We’ve applied System1’s creative principles and partnered with Thinkerbell to bring that strategy to life through a bold and emotive execution that conveys the effectiveness of audio in driving business outcomes.

Audio is uniquely positioned to influence behaviour - it connects emotionally, can adapt in real time, and reaches audiences in the moments that matter. The ‘Power of Audio’ sets a benchmark for what’s possible when you combine insight, creativity, and context with audio’s unmatched ability to engage at scale. It’s exactly what we encourage brands to do: harness the full potential of audio to work harder, cut through, and deliver growth."

— Lizzie Young, CEO

Harness the Power of Audio for your brand

Shoutout to our creative partners - all in perfect harmony:

Thinkerbell
Massive
Glue 2
OA