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Podcast

How Audio Moves Minds & Markets.

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

Apple Podcasts
Spotify
YouTube

EP1: “The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding”

What does sushi have in common with Netflix?

A killer sonic brand.

In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture.

From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it.