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CRA Audio ID – Unified cross-network identity solution

Commercial Radio & Audio (CRA) has launched CRA Audio ID, a cross network identity solution now live and trading via Display & Video 360, Google’s demand-side platform (DSP).

CRA Audio ID gives marketers streamlined access to 14.7M monthly listeners1, delivering more scale than both BVOD and ad-supported Spotify2.

CRA Audio ID unifies premium inventory across ARN, Nine Audio, Nova Entertainment and Southern Cross Austereo; enabling marketers to plan, buy and optimise digital audio campaigns across live streaming radio and podcasting from Australia’s most loved audio brands in one simplified workflow.

Making digital audio easier to access

When we first announced CRA Audio ID at HEARD earlier this year, our goal was clear: to make buying digital audio easier, smarter and more effective.

CRA Audio ID will set a new standard in audio addressability at scale, allowing advertisers to manage frequency, target with precision, and access high value audiences across networks. All within a privacy-safe and brand-safe environment.

How it works: When a listener streams live radio or listens to a podcast, privacy-safe data is collected which helps generate a unique Audio ID. That ID travels with the listener across participating networks and DSPs, powering:

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Smarter targeting

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Frequency management

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Audience deduplication

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Cross-platform delivery

Together with Google, GfK and our network partners, CRA Audio ID delivers a solution that transparently provides smarter targeting, frequency management, audience deduplication and cross-platform delivery.

Trading through Google’s Display & Video 360 means marketers and agencies can now plan, buy and optimise digital audio alongside other media channels, with the added advantage of local scale, premium content, and forthcoming targeting and measurement capabilities.

With broadcast audiences remaining strong and digital listening accelerating, our focus remains on building an audio ecosystem that's easier to access and puts marketers and agencies in control.

For more information, contact audioid@cra.au

Source: 1. CRA AudioID (powered by GfK), Monthly Addressable Audience (000s), Live Commercial Radio Streaming and Podcasts, October 2025. | 2. Nielsen CMV, Survey 6 2025, National, All People 14+.