AUSTRALIAN PODCAST RANKER – NOVEMBER

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the November results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia. 

Lizzie Young, CEO of CRA said: “Podcasts travel with Australians - literally. Whether it's an overseas adventure or an interstate escape, listeners are tuning in across genres, anytime, anywhere. The Ranker gives advertisers the verified data to understand these audiences and reach them through voices they already trust on their own terms.” 

Who’s Listening, What’s Trending?   

Going overseas or staying local? Where you're heading may shape what you're listening to.

Demos+ data shows that among monthly podcast listeners planning an international holiday travel in the next year, 48% tune into Business podcasts (23% above the average monthly podcast listener), while 47% listen to Health & Fitness, and 45% each listen to Technology and to Sports.

Domestic holiday travellers tell a different story, with 50% listening to Arts and 48% each listening to News, Health & Fitness or True Crime. The takeaway for brands? Turn up in the podcast queue and catch travellers' interest before they've even opened a booking app.(i)  

About the Australian Podcast Ranker 

The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.