AUSTRALIAN PODCAST RANKER – DECEMBER

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the December results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia. 

Lizzie Young, CEO of CRA said: “Podcast audiences are active, loyal, and commercially engaged. Whether they're listening for leisure, planning purchases, or deepening knowledge, they're listening with intent. The Ranker delivers the verified insights advertisers need to reach consumers who are ready to act.” 

Who’s Listening, What’s Trending?   

Reaching Resolution-Ready Listeners 

Demos+ data shows 12% of monthly podcast listeners tune into Health & Fitness content. These aren’t casual listeners; 54% have been listening for two to five years, and 35% are planning to buy gym memberships or fitness equipment in the next year. Nearly three-quarters (72%) are aged 25–54. Those planning to buy gym memberships or fitness equipment are also tuning into Business (32%) and Education (31%) podcasts, presenting opportunities for fitness-related brands to reach motivated consumers beyond traditional wellness content.¹ 

Source: Triton Digital Demos+ Australian Survey Data (Q4'23 – Q2'25). All percentages represent composition of each genre's monthly P18+ podcast audience. 

About the Australian Podcast Ranker 

The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.