AUSTRALIAN PODCAST RANKER – OCTOBER

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the October results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia. 

Lizzie Young, CEO of CRA said: “The Ranker provides a trusted, transparent view of how Australians engage with audio - giving brands confidence in where they invest.” 

Who’s Listening, What’s Trending?   

Podcast listeners are Black Friday's dream demographic: 56% of monthly podcast listeners are active online shoppers. 

Demographics also highlight they’re prime consumer targets: 77% fall within the 18-49 age bracket, with strong representation in the 25-54 group (71%) - Australia's core household purchasing years.  

These aren't audio amateurs, half (50%) have been listening to podcasts for 2-5 years, and 78% also tune into radio weekly. Their content diet spans multiple genres equally: True Crime (63%), Leisure (63%), Arts (62%), Health & Fitness (61%), Kids & Family (60%), and Society & Culture (60%).(i)  

About the Australian Podcast Ranker 

The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.