12.4 MILLION AUSTRALIANS MAKE COMMERCIAL RADIO PART OF THEIR WEEKLY ROUTINE
Commercial Radio & Audio (CRA) has welcomed the latest GfK Survey 6, 2025 results, with commercial radio reaching 12.4 million weekly listeners, up 97,000 year-on-year (YOY). Bolstered by in-car listening which remained dominant, growing by 164,000 listeners YOY to 10.2 million, capturing 82% of commercial radio’s total audience.
Commercial radio’s growth was led by the critical 25–54-year-old advertiser demographic, which increased 99,000 listeners YOY to 6.1 million weekly. Breakfast remains a key daypart, reaching 8.7 million listeners, up +68,000 YOY.
Digital listening continues to grow, with 3.5 million Australians (+22,000k YOY) streaming commercial radio weekly. Streaming audiences at breakfast grew 8.8% YOY to 1.4 million, with time spent listening steady across key dayparts.
Recent enhancements to the industry’s RadioApp, which brings together over 350 Australian radio stations on one platform, highlights the sector’s commitment to meeting audiences wherever and however they choose to listen.
“Commercial radio has always evolved alongside its audiences and that’s what continues to drive its strength. It’s not just about reach; it’s about relevance, loyalty and connection across daily routines and platforms,” said Lizzie Young, CEO of CRA.
“As Australia’s only 100% locally owned mass medium, every advertising dollar stays here, supporting local journalism, emergency broadcasting and thousands of jobs. For brands, it’s a powerful combination of scale, trust, community connection and tangible economic impact,” continued Young.
For historical data and the 2025 metro survey schedule, visit: https://cra.au/metro-ratings
Source: GfK Radio 360 Ratings, SMBAP S6 2025, compared to S6 2024, All people 10+, Mon-Sun 12mn-12mn, Cume (000's), unless otherwise stated. All numbers refer to commercial radio results unless otherwise stated.