Surge in Weekly Live Streaming Radio
Adults 25-54
When compared to other channels, radio drives impressive engagement throughout the entire funnel.
0%
more effective at driving awareness than TikTok
0%
more effective at driving consideration than OOH
0%
more effective at driving Conversion than BVOD
0%
more effective at driving Loyalty than TIKTOK
You get a sense of how commercial radio has evolved over time. As new ways to deliver content have emerged, listeners have adapted along with them.
Australians are now understanding in increasing numbers that they can consume their favourite radio content, not just over the air, but using the streams of radio stations as well.
To explore how Australians are consuming live and on-demand audio, and what this means for brands, check out the Infinite Dial research here.