AUSTRALIAN PODCAST RANKER – SEPTEMBER

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the September results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia. 

Lizzie Young, CEO of CRA said: “The Podcast Ranker delivers what every advertiser needs: certainty. Verified data showing exactly who's listening, what they care about, and how to reach them when they're most receptive.” 

Who’s Listening, What’s Trending?   

Post grand final fever, does podcast data reveal an even deeper divide between AFL and NRL fans?   

Demos+ data shows AFL’s avid fans consume Sports podcasts at 49.6%, but their other preferences reveal distinct cultural markers - History ranks second at 32%, followed by Society & Culture at 30.3%. NRL fans show different priorities, with Sports at 37.7%, then Music at 27.4% and Technology at 25.3%.   

While both groups share a passion for Sports, their broader podcast interests diverge significantly. AFL fans rounded out their top five with News and Technology (both 30.2%). NRL fans, meanwhile, complete their top five with Business and Comedy (both 23.3%). For brands, these patterns offer valuable cues - campaigns can adapt tone, creative and placement to align with each audience’s listening habits, particularly around key moments in their sporting seasons.   

About the Australian Podcast Ranker 

The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.