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Sound stats

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Weekly Metro Listeners
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more listening to commercial radio than free music streaming services like Spotify
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monthly podcast listeners
Savvy marketers are tuned in to the impact of audio advertising

AUDIO ADVOCATES

  • "The amount of cross-platform activation that exists in one cost effective medium with one brief and one partner, you can get so much back. I still see [radio] as a hero for media planners and particularly media planners that want to do good work and don't have a huge budget."
    Sam Geer
    Managing Director, Media, Accenture Song A/NZ
  • "There's a huge amount of growth coming through in audio and there's a lot of creativity to be had."
    Sian Whitnall
    Co-CEO, OMD
  • “Radio played a pivotal role in elevating our brand message across channels. Historically, we’ve used radio for value messages but using it for brand has not only supported our campaign goals but also strengthened our market presence.”
    Sam Byrne
    Senior Integrated Media Manager - Dan Murphy’s
  • "For the best bang-for-buck, marketers should consider radio as an integral part of the channel mix - and an 11% investment can double your campaign's impact."
    Mark Ritson
    Brand Consultant and Marketing Professor
  • “Radio gives us the ability to speak directly to listeners in a personal, authentic way, and that connection has kept our audience engaged, throughout the years of our campaign.”
    Jonathan Kerr
    Chief Growth Officer - Growth Ops, Budget Direct
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AUDIO TRENDS & TOOLS

AUSTRALIAN'S APPETITE FOR AUDIO IS AT ITS HIGHEST IN 20 YEARS, OFFERING BRANDS A SOUND INVESTMENT IN REACHING ENGAGED AUDIENCES.

Australia adores audio

Listens to Total Radio (Broadcast + Streaming) 81%
LISTENs TO A PODCAST 48%
Listens to Online / Live-streamed Radio 27%
Listens to Ad-supported Spotify 16%
Source: The Infinite Dial 2024. % LISTENED TO AUDIO SOURCE IN THE LAST WEEK. PODCASTING = IN LAST MONTH. BASE: AUSTRALIAN POPULATION 12+. Spotify listening within their music service.

EVENTS & AWARDS

LATEST NEWS
AUSTRALIAN PODCAST RANKER – MARCH
The latest official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for March. The complete charts can be viewed here....
AUSTRALIAN PODCAST RANKER – FEBRUARY
The official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for February. The complete charts can be viewed here....
AUSTRALIAN PODCAST RANKER - JANUARY
The official Australian Podcast Ranker has been released by Commercial Radio & Audio (CRA) and Triton Digital. Below are the top five charts for January. The complete charts can be viewed here....
AUSTRALIAN PODCAST RANKER - DECEMBER
The official Australian Podcast Ranker has been released by Commercial Radio and Audio (CRA) and Triton Digital. Below are the top five charts for December. The complete charts can be viewed here....
THE POWER OF RADIO CAMPAIGN
The experts behind some of Australia’s most loved and trusted brands have put their voices to a new series of radio ads, as Commercial Radio & Audio (CRA) launches its Power of Radio campaign....

SOURCE - Sounds Stats: Weekly Listeners: GfK 360 Radio Ratings. SMBAP S1 2025 | Commercial Radio vs free music Streaming: GfK Australian Share of Audio 2022, Metro, P10+, share of listening (%), Mon-Sun 12mn-12mn. Commercial radio has been calculated by adjusting live AU radio taking into account the proportion of listening done to ABC stations. 5X more listening ppl 25-54 | Monthly podcast listening: Edison Research, The Infinite Dial 2024, Australians 10+