The Numbers Behind Audio’s Impact
Sound Stats
Despite the early ’80s earworm, video never killed the radio star and these Sound Stats prove it’s fighting fit. Audio is thriving on-air, online and on demand. While some channels chase fleeting attention, audio commands deep immersion where content is truly heard. When conversations turn to audio’s role in today’s busy world, share these gems and shift perceptions.
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Weekly Metro Listeners (1)
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More Australians listen to Commercial Radio than ad-supported Spotify (2)
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consume podcasts monthly (3)
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Investment on radio can double campaign effectiveness (4)
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of Australians consume podcasts monthly (5)
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of Australians listen to radio in the car each month (6)
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growth in smart-speaker ownership in past 2 years (7)
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Australians own a smart speaker (8)
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Austraians aged 25-54 stream radio each week (9)
SOURCE - 1: GfK 360 Radio Ratings, SMBAP, S4 2025, Weekly Commercial Radio Listeners, Cume (000s), Mon-Sun 12mn-12mn, P10+. 2: Source: Edison Australia Infinite Dial 2025, National, P10+ 3: Edison Research, Infinite Dial Australia 2025, P10+. 4: ACA Effectiveness Database 2018-2023; Avg # of Business Effects for campaigns with positive eSOV vs all ACA campaigns. 5 -9: Edison Research, Infinite Dial 2025, P10+ unless otherwise stated.