COMMERCIAL RADIO CONTINUES SUSTAINED GROWTH REACHING 12.5 MILLION AUSTRALIANS
Commercial Radio & Audio (CRA) welcomes GfK's latest Survey 1 results which highlighted the commercial radio sector's continued growth, now reaching a record-breaking total audience of 12.5 million Australians.
The 25-54 age group, critical for advertisers, expanded by 4.3% year-on-year (YOY), adding 258,000 listeners to reach 6.2 million. Younger audiences also demonstrated growth, with listeners aged 10-17 rising by 5.3%, adding 75,000 new listeners to reach 1.5 million.
In-car listening remains a pivotal platform, increasing by 6.5% YOY with 634,000 additional listeners, now reaching 10.3 million Australians weekly.
Notably Survey 1 also highlighted over 3.1 million Australians choose to listen to commercial radio via streaming. Time spent listening via digital streaming remained stable across the day. Among key demographics, compared to the same period last year:
- Time spent listening among 18-24s grew to 3 hours per week.
- Listening among 40-54s reached 5 hours weekly.
- Listeners 65+ saw an increase, streaming for 8 hours weekly.
"Radio’s consistent and sustained growth underscores its enduring role in keeping 12.5 million Australians informed and connected demonstrating the importance of live and local radio," said Lizzie Young, CEO of Commercial Radio & Audio (CRA).
"Radio offers unique opportunities for advertisers and provides a direct path for brands to connect with audiences through trusted voices," added Young.
CRA can provide historical data upon request for all GfK Surveys. For access, please contact Aisling Nesbitt (aisling.nesbitt@cra.au)
Source: GfK 360 Radio Ratings, SMBAP S1 2025, compared to S1 2024, All people 10+, Mon-Sun 12mn-12mn, Cume (000's), unless otherwise stated. Weekly Time Spent Listening (hh). All numbers refer to commercial radio results unless otherwise stated.
