AUSTRALIAN PODCAST RANKER – MARCH

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the March results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia.

Lizzie Young, CEO of CRA said: “Podcasting in Australia continues to grow in reach and commercial value, and the Ranker keeps the whole industry in step with that momentum. Verified, independent data - accessible to publishers, agencies and advertisers - means everyone can see where audiences are moving and act with confidence.” 

Who’s Listening, What’s Trending?

With winter approaching, Health & Fitness monthly podcast audiences are gearing up for a routine reset. The surprise? They're thinking about their wealth as much as their wellbeing. 30% plan to seek professional financial advice in the next year, making it the top-ranked genre for this behaviour across all monthly podcast audiences. 21% plan to switch or take out new health insurance in the next 12 months, compared to 16% of all listeners. More than half (51%) attend fitness classes regularly, versus 35% of the broader podcast audience. Health-conscious, financially active, and already motivated, this audience arrives in winter primed to act. For insurance, banking and wellness brands the winter window is fast approaching - now is the time to assess your audio strategy.¹

Triton Digital Demos+ Australian Survey Data (Q1'24 – Q4'25). All percentages represent composition of each genre's monthly P18+ podcast audience.