AUSTRALIAN PODCAST RANKER - AUGUST

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the August results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia. 

Lizzie Young, CEO of CRA said: “The Australian Podcast Ranker doesn’t just measure audiences - it identifies the communities that directly influence consumer decisions, providing advertisers with insights to turn listeners into loyal customers.” 

Who’s Listening, What’s Trending?

Father’s Day has come and gone, but men’s podcast listening paints a clearer picture of what they may value most.  

Demos+ data reveals of all males aged 25-54, 60% listen to Sports podcasts, 53% Technology podcasts, and 51% Leisure podcasts. While Science (45%) and Music (46%) complete their top five genres. With 81.4% employed full-time during peak earning years, these consumers combine established purchasing power with active content exploration across five distinct categories. This demographic's podcast library directly predicts purchase intent, with media consumption signalling exactly which products resonate.[i]  

 Please note: access the complete datasets and interactive analytics are available here 

About the Australian Podcast Ranker

The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.

[i]Triton Digital Demos+ Australian Survey Data (Q4’23 – Q2’25). All percentages represent composition of each genre’s monthly P18+ podcast audience