AUSTRALIAN PODCAST RANKER – APRIL

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the April results for the Australian Podcast Ranker. The Ranker is the country’s only official, third-party verified podcast measurement system, governed by a cross-industry Steering Committee and backed by strong collaboration across commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia.

Lizzie Young, CEO of CRA said: “As the medium grows and advertiser interest deepens, the need for verified, independent data increases. The Ranker exists to meet that need - a single, credible source of truth for a thriving industry. For advertisers navigating an evolving landscape, that transparency is what turns interest into investment.”

Who’s Listening, What’s Trending?

Brands that plan ahead will be the ones that make the Father's Day wish lists. Male podcast listeners aged 25–54 are tuning in to Sports (57%), Technology (52%) and Leisure (47%). 82% are employed full-time and 60% own a car, making this a high-income, asset-holding audience. For automotive, tech and leisure brands, there is no more efficient window to reach them and no better medium than audio, which follows this audience anytime anywhere, well before their Father’s Day wish list is formed.¹

Sources: Triton Digital Demos+ Australian Survey Data (Q1'24 – Q4'25). All percentages represent composition of each genre's monthly P18+ podcast audience.

About the Australian Podcast Ranker: The Australian Podcast Ranker is a monthly snapshot of the top 300 podcasts listened to by Australians, and the top 300 Australian podcasts. The Australian Podcast Ranker is an industry initiative commissioned by CRA and published by Triton Digital. Results comply with IAB Podcast Measurement Technical Guidelines.