Audio Innovation

▶️ Session recording coming soon....

HEARD 2026 - Audio Innovation

At HEARD 2026, Nicole Bence (Nova Entertainment), Ben Campbell (ARN), Jonathan Mandel (Nine Audio), and Olly Newton (SCA/LiSTNR), united on stage to unveil how commercial audio is delivering what agencies and advertisers have been asking for: frictionless access to audio's growing reach and proven effectiveness.

CRA Audio ID: Phase two

The industry's unified digital audio identifier CRA Audio ID, delivering streamlined access to 14.7 million monthly listeners¹ across all major member networks launched via Google's Display & Video 360 in November and is now ready for clients to activate. The next phases of the roadmap are to include:

• Demographic and location targeting powered by Australian-based consumer intelligence provider HYP coming soon.
• High-value audience segments and interoperability are being explored.
• The long-term ambition is the development of a unified audio exchange - one place to access all CRA member commercial streaming and podcast inventory, with consistent products, measurement and real-time activation.

CRA CEO Lizzie Young said: “When you see some of the greatest digital talent Australia has on stage together talking about their desire to make the industry better for their customers, it’s pretty amazing. The sheer level of customer focus and technical expertise this has taken from all our members is incredible and the genuinely meaningful audience opportunity for brands is clear.”