“We know small business owners are busy, time poor and on-the-go, so radio is a great avenue to reach them when they're going about their normal day-to-day business. Additionally, business owners are such a broad audience that we like to use multiple channels to reach them.”

“For the best bang-for-buck, marketers should consider radio as an integral part of the channel mix – and an 11% investment can double your campaign’s impact.”

“We use radio to speak to consumers at the most appropriate time of day – ‘gin o’clock’. It was about owning the occasion, so radio was a natural channel to pick for us. It was important to us to use audio that captured our unique tone of voice and conveyed the feeling of refreshment.”

“Radio played a pivotal role in elevating our brand message across channels. Historically, we’ve used radio for value messages but using it for brand has not only supported our campaign goals but also strengthened our market presence.”

“Radio allows us to communicate the joy and authenticity of our brand in a way that deeply resonates with audiences. In a crowded media landscape, radio’s personal touch helps us stay top of mind and effectively engage our audience.”

“The most impressive aspect was, not only did radio’s performance improve, but the change to [brand-ads on] radio made other media channels work better as well, driving a better total performance.”

“We often forget about the simple power of radio and audio.”

"Brands use radio not just to be heard, but to stand out. By leveraging consistent sonic branding, they’re creating experiences that stick with listeners far beyond the broadcast."

“Radio gives us the ability to speak directly to listeners in a personal, authentic way, and that connection has kept our audience engaged, throughout the years of our campaign.”