major regional ratings
Radio's hybrid measurement system tracks listening across all platforms and devices, anywhere, anytime.
Major Regional SURVEYS
In the Gold Coast, Newcastle, and Canberra markets, three radio surveys are conducted each year using a combination of modern e-diary technology and traditional paper diaries.
E-diaries now account for 30% of the sample, providing a more dynamic and accessible way for participants to log their radio listening habits. Respondents for the e-diary are recruited via online research panels, ensuring a representative sample that mirrors the population's distribution across age, gender, and geographic location. This digital-first approach enhances accuracy and engagement while reflecting evolving consumer behaviors.
For the remaining 70% of the sample, the traditional paper diary method is still employed, using sticker-based tracking and Household Flooding placement. This ensures continuity in long-term audience measurement while accommodating those who prefer an offline approach.
Participants are selected proportionally to the population distribution within each market. Homes are statistically chosen and approached, with each participant completing a seven-day listening record from Sunday to Saturday. The diary—whether digital or paper—also includes a "single source lifestyle questionnaire" capturing relevant lifestyle, purchasing habits, and intentions. Once completed, the data is processed to reflect an average week of the survey period, delivering a comprehensive view of listening behavior.
For more information, please contact Briony Lee (Research & Insights Strategist).