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Paramount+ x LiSTNR

Paramount+

Industry

Entertainment

Challenge

Audio’s strength has always been its scale, reaching millions of Australians at the same time. For its Undressed campaign, Paramount+ wanted to pair that scale with something more personal, creating ads that spoke directly to each listener.

Results

Using listener locate technology and 3D binaural audio, LiSTNR delivered tailored, immersive ads that matched each listener’s environment, proving audio can be both personal and powerful at scale.

Paramount+

Dynamic Creative Optimisation (DCO), 3D Audio

www.paramountplus.com

The Challenge

To celebrate the release of Undressed, Paramount+ wanted to captivate audiences like never before.

The Solution

Using exclusive listener locate technology, LiSTNR were able to create specific messaging for a specific moment, no matter where the audience was listening throughout the day. From the commute to the great outdoors, and even when listeners were exercising- creating targetedtted messaging for each scenario.

Using 3D audio they enhance the natural environment of the listener to create a more immersive and more impactful message.

Using first-party data and targeted advertising they tailored the sounds and voices used on the commercials, specifically to the demographic they were targeting. This pushed the boundaries of audio and allowed for hyper-targeted communications to increase the appetite of the messages.

The Results

Using first-party data and targeted advertising they tailored the sounds and voices used on the commercials, specifically to the demographic they were targeting. This pushed the boundaries of audio and allowed for hyper-targeted communications to increase the appetite of the messages.

 

What can audio do for your brand?

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