Chemist Warehouse x Tapt Media

Industry

Health & Wellness

Challenge

Measure uplift in Chemist Warehouse footfall for consumers exposed to the campaign versus the control sample of Near users who were not exposed, and track against all 534 stores across Australia.

Results

Driving Measurable Impact for Chemist Warehouse.

Chemist Warehouse

www.chemistwarehouse.com.au

40%

Uplift of in-store visits

1 in 3

people who walked in store were aged 35–45.

2.9x

Professionals were 2.9x more likely to walk into CWH store. Parents were 2.5x more likely. (9Tribes – Data Targeting).

Timing

Streamers were more likely to visit in-store late afternoon and more receptive to ads on the weekend. Friday the highest traffic day.

Source: Near Attribution – Chemist Warehouse, November 2023 campaign, Nine Radio.

Chemist Warehouse x Tapt Media

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