The Challenge
Telstra NATSIAA showcases the very best contemporary art from around the country from emerging and established artists. As well as being Australia's richest art awards, Telstra NATSIA is the longest-running and most prestigious Aboriginal and Torres Strait Islander Art Award.
Telstra NATSIAA wanted to make sure the awards captured the nation’s attention in more ways than one.
The Solution
In collaboration with NATSIAA and OMD, LiSTNR created a bespoke three-part audio series, Hearing Australian Stories, that allowed the audience to sit alongside the artists as they shared the inspiration behind their work in 3D audio.
With artists featured from right across the country, they worked closely with the finalists to ensure their stories were represented true to the intended meaning of their work.
The campaign integrated shake me mobile ads, directing listeners to the series to hear the stories in full.
Consumers could also interact with the artwork featured on outdoor displays, to gather a deeper understanding around the artwork right in front of them.
The Results
Leveraging multiple touchpoints both in and outside of the LiSTNR ecosystem they were able to share the very best of the NATSIAA Awards.
Through the partnership they were able to share the very best of the Telstra National Aboriginal and Torres Strait Islander Art Awards with all of Australia, enabling audiences to engage with the work in new and exciting ways.
